SCIP invites you to learn the “latest and greatest” tips and techniques in this upcoming webinar.

• What is a social networking site
• Review the main “business” networking sites in the USA and how they work (key features of each site, differences)
  • Linkedin
  • Ryze
  • Plaxo
• Review sites outside the USA - (Asia, Europe, Scandinavia) - key components
• Discuss some specialized sites such as SERMO - only for MD’s
• How to use these sites to a CI professional’s advantage
• Examples of use
  • Finding key contacts
  • Posting a question
  • Company, personnel, job title review
  • Job search

Register here

As always the event was professionally prepared by SCIP and August offered a lot of great content squeezed in one short hour. Some basics such as search engine optimization techniques (that motivate companies to publicly give away a lot of keywords and topics via their web sites) took care of the less Internet savy participants first.

Nice as well how August took away concern to even get into the source code of web pages to find detailed information in meta tags that should help the web sites to drive relevant traffic. In a classical research sense those alone are methods that can keep the competitive intelligence researcher busy for weeks if done thoroughly.

Checking on links and other relations to set a company’s web presence into context with the cometitive environment are wonderful recommendations that August spiced up with very useful links to content rich specialist sites such as LinkedIn.com or Google Scholar (I would add Google’s patents search engine even).

Many other sources such as online libraries and niche search engines were mentioned that showed how experienced August already is in utilizing the web for research to the core of any organization or topic. What I liked about his approach was the example he used throughout the presentation (Mars) and the hands-on tips to just try some stuff and see what the researcher might run into and how the findings could be valuable to the big picture and what a company’s web presence tells the researcher about them.

If you want to find more content on web research and many other topic please see August’s web site and documentations as well as his CI podcast here. Markintell features August’s CI Podcasts in our competitive intelligence podcast section as well.