Find detailed information about this Competitive Intelligence education programs in German at Jens Thieme’s blog.
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The first generation of competitive, business and market intelligence systems were designed to produce asymmetries of information between a company and the forces of risk arrayed against it. But ubiquitous, real-time open source information access has given desktop access to even the most granular of industry and market information.
There are a variety of tools that can help automate the routine information processing activities of a company’s intelligence team so they can see indicators of change more clearly, think ahead about what and how to manage their businesses, and make decisions that create breakthrough value for customers and performance for the company.
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This session examines why it is crucial for competitive intelligence and lifecycle management professionals to regularly and actively review the activities of companies developing generic active pharmaceutical ingredients (APIs) as the earliest and most reliable indicator of future generic competition for their, or their competitor’s products.
Presenter
Mike Chace-Ortiz
Senior Director, Product Strategy (API Intelligence), Thomson Reuters Scientific
Mike is responsible for setting and implementing the strategy for the long-term development of Thomson Reuters Newport Sourcing, Global and Premium products serving both generic and innovator pharmaceutical companies. In this role he works closely with customers to understand their current and future needs and ensures that our offerings are able to adapt and respond as appropriate, maximizing their business value and capabilities.
Mike joined Newport Strategies in 2003 as New Business Development Director, and became Product Specialist following the acquisition of Newport Strategies by Thomson Reuters in 2004. He rejoined the API Intelligence business in 2008 after two years working as a consultant in the Pharma/Chemistry Custom Solutions Team.
Find out more : Pharma Competitive Intelligence Solutions
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Participants will anticipate competitor moves, even predict market activity by trying to shred then reconstruct the strategy of their rivals’ as well as of their own company. This webinar will review approaches and ways to prepare war games within companies that will allow the CI manager to not only satisfy management but also help move decisions forward.
]]>November 11, 2008
Zurich, Switzerland
Details and registration information at the Swiss Competitive Intelligence Association (SCIA) site.
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SCIP invites you to learn the “latest and greatest” tips and techniques in this upcoming webinar.
As always the event was professionally prepared by SCIP and August offered a lot of great content squeezed in one short hour. Some basics such as search engine optimization techniques (that motivate companies to publicly give away a lot of keywords and topics via their web sites) took care of the less Internet savy participants first.
Nice as well how August took away concern to even get into the source code of web pages to find detailed information in meta tags that should help the web sites to drive relevant traffic. In a classical research sense those alone are methods that can keep the competitive intelligence researcher busy for weeks if done thoroughly.
Checking on links and other relations to set a company’s web presence into context with the cometitive environment are wonderful recommendations that August spiced up with very useful links to content rich specialist sites such as LinkedIn.com or Google Scholar (I would add Google’s patents search engine even).
Many other sources such as online libraries and niche search engines were mentioned that showed how experienced August already is in utilizing the web for research to the core of any organization or topic. What I liked about his approach was the example he used throughout the presentation (Mars) and the hands-on tips to just try some stuff and see what the researcher might run into and how the findings could be valuable to the big picture and what a company’s web presence tells the researcher about them.
If you want to find more content on web research and many other topic please see August’s web site and documentations as well as his CI podcast here. Markintell features August’s CI Podcasts in our competitive intelligence podcast section as well.
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