Global Intelligence Alliance (GIA) members decided to engage in collaborative research in the field of Competitive Intelligence (CI*). The objective of this project was to produce mutually comparable information regarding CI in each of the respective domestic markets.
This goal was ‘operationalized’ via the use of a common research framework to deliver both country-specific reports and a comparative multi-country report. The study concludes the following:
Almost nine in ten large-scale companies in various markets around the world used CI and on average had practiced it for three to five years. The CI units usually had four full-time employees and one part-time employee, with 88 percent of the companies also having named a person responsible for the activity.
CI also seemed to fill a primarily strategic role, with top management being the most important personnel user group of CI information products.
Functionally, strategic planning and business development mimicked the results found for the personnel perspective.
Most (70 %) of the information processing was done in-house, and 71 percent of it in a centralized unit.
Practicing CI had most often benefited companies in the form of increased quality of information, increased general awareness, and improved threat and opportunity identification.
The CI units were generally fairly small although most of the information processing was done internally.
The companies that use CI were clearly reaping the benefits of the activity, although there were still some areas that need development.
Feel free to comment and discus the findings.
This interesting study is freely available at markintell within the GIA expert section.