Competitive Intelligence Sourcing
Data and information resources for the intelligence target areas need to be selected following best practice from other and similar business environments of, of course, the identified intelligence requirements.
Already the intelligence acquisition offers savings potential and should establish negotiation power if combined for all requestors before feeding into the intelligence tools and processes. Individual subscriptions to intelligence providers like portals and reports outlets, industry newsletters and market trends analysis could be combined.
Before data and intelligence can be assorted, indexed and delivered it will have to be gathered from the various sources, online and off. As many as possible field professionals, marketers and intelligence users from other departments should be invited in this intelligence gathering process in order to take advantage of as many resources as possible that are at use for good reason already.
If intelligence needs to be delivered in a continuous fashion, a steady flow or feed of data and information needs to be established. This way intelligence can be produced without the hassle of chasing fresh data and current reports.