Types of Intelligence Sources

Intelligence can be described as the summary of internal and external data and information, paired with expertise and experience in any given environment and brought into context with the own doing and goals.



Primarily though, market & competitive intelligence is based on sources providing the critical mass and substance to deal with as it comes to knowledge of any type.

  • External Market & Competitive Intelligence Sources

    External market & competitive intelligence sources can and should provide a rich and realistic view of the external environment any business is operating in. Market & competitive intelligence has become a major marketing discipline and industry, supplying much needed insights into business figures and trends.

  • Internal Market & Competitive Intelligence Sources

    Most important and generally of extremely high value are internal sources for business intelligence. Legacy systems, ERP, any transactional data as well as soft information such as customer call reports, meeting transcripts and verbal communication with customers, suppliers and partners need to be exploited. The intelligence found in internal resources such as management and marketing or sales force is invaluable for any business decision.