Market & Competitive Intelligence Requirements
Intelligence requirements of sales staff, marketers and management need to be identified; clear business goals would reflect the delivery towards those intelligence needs.
In identifying market intelligence needs and competitive intelligence requirements, all requestors and intelligence users need to collaborate very closely. The intelligence enablers and producers have to listen and act upon the expressed business concerns and information gaps. The business value as perceived by the end customer has to be the center of any of such discussions and recordings.
Based on the fulfillment of these intelligence requirements the market & competitive intelligence unit needs to define clear targets and act upon them. Business goals for intelligence programs, just as much as any other business targets will have to be communicated properly for mutual agreement and sign-up. An Intelligence Communications Plan has to be put in place and shared with corporate and marketing communicators and managers.-
Intelligence Requirements Identification
In identifying market intelligence needs and competitive intelligence requirements, all requestors and intelligence users need to collaborate very closely. The intelligence enablers and producers have to listen and act upon the expressed business concerns and information gaps. The business value as perceived by the end customer has to be the center of any of such discussions.
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Market & Competitive Intelligence Targets
Based on the fulfillment of these intelligence requirements the market & competitive intelligence unit needs to define clear targets and act upon them. Business goals for intelligence programs, just as much as any other business targets will have to be communicated properly for mutual agreement and sign-up. An Intelligence Communications Plan has to be put in place and shared with corporate and marketing communicators and managers.
