This glossary for terms related to marketing and market intelligence wants to address most common terms that are explained here to better understand the market intelligence function. Please feel free to add on to this list by using our journal.

Operating as Prior Knowledge, Vernon Prior has conducted seminars and workshops on competitive intelligence and knowledge management throughout Asia, Australasia, the Middle East, and South America. Vernon is a Fellow of the Royal Society.

Business need to know what competitive intelligence is out there, who provides what and how does it potentially meet clear intelligence needs of an intelligence seeking organization. Following we offer some tools and hints for vendor evaluation.

Strengths, weaknesses, opportunities and threats analysis. SWOT analysis definitions, descriptions, SWOT templates, examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT.

How about you had a simple tool that would scour the millions of data records and industrry landscapes for you and provide immediate insight into demand, supply and competition information? Product sourcing and portfolio positioning made easy.

Serving like a Wiki (technology known from e.g. Wikipedia.org) the public can (acting as editors) edit company org charts here. Forbes claims "...an experiment in collaborative problem solving, where our goal is to create something of great value..."

With the friendly permission of the Global Intelligence Alliance we offer free access, free downloads of GIA competitive intelligence white paper publications. Market & Competitive Intelligence 101’s and How To’s.