Pro-Active Intelligence Functions
Any business process and function needs support, resources and acceptance. Market intelligence, competitive intelligence and business intelligence in the farthest sense are no exception.
If market intelligence wants to work and add value to the business several pro-active measures need to be taken into account.
Starting with definitions and references of market intelligence in a way to be brought into context of your own company and operations, processes and tools will have to be brainstormed about, marketers and sales staff invited for their feedback regarding their market intelligence needs.
Preparing along these lines your assignment will become more transparent throughout the organization and thus your mandate granted by the most important future stakeholders for market intelligence and competitive intelligence.
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Preparation & Development of Intelligence
Before you can even start to establish a market intelligence function or any competitive intelligence systems in any enterprise you want to prepare all single elements of the effort and develop intelligence definitions, basics, techniques, processes and finally systems and applications.
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Mandate & Assignment for Intelligence
Your business case’s approval by the management determines your official mandate. Make sure to invest thorough resources into the development in both. This way you will make sure that all decision makers will stand behind the entire process, development and live cycle of the intelligence effort.