Pre-Analysis of Intelligence

 

As intelligence analysis should make crucial business knowledge actionable a certain level of pre-analysis should support market researchers and business analysts who reside firmly embedded in the sales and marketing groups.

Major indications from the pre-analysis could, if purposely configured that way, serve as management intelligence abstracts later on as intelligence delivery splits into detail for the intelligence users and top level intelligence abstracts for managerial use.

While conducting rough analytical measures on the overall intelligence certain priorities can be set early enough in order to accelerate delivery of crucial intelligence or in order to alert business units on time critical events.

Oftentimes intelligence pre-analysis helps to extract most valuable intelligence on the spot and forward it to any kind of immediate “special treatment” or to detect issues with certain intelligence in format or content.