In an increasingly chaotic and competitive world, Harris Interactive can provide clarity and confidence. We believe that market research helps our clients understand the drivers of decision making and can strengthen enterprise equity. By focusing on the full spectrum of the dynamics involved in making choices —and especially why those are made— we can help our clients make better choices too. Providing clients with this accurate knowledge will help them achieve measurable and enduring performance improvements.

We study people. Specifically, why people make the decisions they do and how our clients can best influence those decisions.

Your Global Research Partner

Whether the research opportunity involves a single product, a whole division, or your entire enterprise, you will benefit from the collective energies of our veteran staff who are experts at harnessing the power of our assets. This is particularly evident in matters relating to industry expertise, cross-industry solutions, multinational project management teams, qualitative and quantitative methods, traditional, online and mixed modes, or all of the above. We partner with you to deliver intelligence born from sound, strategic research.

What You Need Wherever You Need It

If your business is global, you deserve a research partner with the same scope and knowledge. While our online panel includes members from over 145 countries, the true value is our ability to choose the appropriate research approach based on your target audiences’ countries, cultures, languages, topographies and technology adoption.

Online Research Leadership

Although we are the leaders in online research, our heritage has deep roots in telephone research—over 25 years of it. We are proud to have created the Harris Poll Online—what we believe to be the world’s largest panel of cooperative, double opted-in respondents. This powerful panel now enables us to conduct the majority of our research via the Internet.

This relatively new, but well established, methodology is continually refined by our dedicated team of methodologists, researchers, and analysts who are committed to managing our panel in ways that have paved industry standards. Since our humble beginnings as pioneers of this mode, we have conducted hundreds of research on research experiments that range from panel recruitment and respondent incentives, to survey construction, sampling, weighting and more. Our research has allowed us to develop proprietary, advanced research methods that tap the full power of our panel to deliver accurate, reliable data.

http://www.harrisinteractive.com/

Corporate Headquarters

Harris Interactive
135 Corporate Woods
Rochester, NY 14623-1457

General Information

585.272.8400
800.866.7655
Info@harrisinteractive.com