Legal Aspects of the Business Intelligence Function

In the very complex global world of regulation, copy rights, licensing issues to name a few, there is ample potential for error and serious legal implication. The intelligence unit needs to exclude and eliminate related risks. Meaning: Market & Competitive Intelligence needs to be acquired, gathered, indexed and shared in legally sound and ethically waterproof ways.

 

In return it should be in the company’s interest to avoid trouble the earliest. Moreover, role model behavior could also actively impact many colleagues and areas that will be using intelligence.

In order to succeed with the intelligence process and avoid legal drawbacks it is advisable to team up with the legal department. A firmly established liaison between Market & Competitive Intelligence professionals and legal councils might be sufficient.

The whole topic of counter intelligence opens another field of intense considerations and legal concerns as well. Anything that you might think of and beyond, to extract from your competitors, anything you would reject as unlawful or unethical, you need to consider as potential attacks ideas from your competitors towards you.

Being prepared and proactively avoiding intelligence to leak is an important counter intelligence consideration many organizations should be concerned about.

MarkIntell.com can actively support many of the daily routines and issues for marketing & sales staff and particularly for market & competitive intelligence professionals. As an example, the licensing blog discusses issues surrounding internal users to comply with legal contracts and license agreements with market & competitive intelligence providers.