Internal Market & Competitive Intelligence Sources
Most important and generally of extremely high value are internal sources for business intelligence. Legacy systems, ERP, any transactional data as well as soft information such as meeting transcripts and verbal communication with customers, suppliers and partners need to be exploited.
The intelligence found in internal resources such as management and marketing or sales force is invaluable for any business decision.
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Business Data & Databases
Major databases such as ERP systems, legacy systems, transactional data archived and stored for reference should be considered standard intelligence as they provide the very base for any data comparison and measurement.
As well as for external intelligence, soft knowledge residing in the heads of the employees regarding internal view of markets and customers, competitors and other business variables can be invaluable for the entire intelligence prospective.
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Utilize Internal Soft Knowledge
As well as for external intelligence, soft knowledge residing in the heads of the employees regarding internal view of markets and customers, competitors and other business variables can be invaluable for the entire intelligence prospective.