Internal Intelligence Network - Market Intelligence, Competitive Intelligence Research from and by Competitive Intelligence Professionals

Internal Intelligence Experts Network

Internal interfacing, support and progress can not only be driven by a centralized intelligence unit. Regardless where the intelligence function is located organizationally, real intelligence users such as market researchers and business analysts are best suited to carry the responsibility and the joy and success to establish and maintain a professional market & competitive intelligence operation.

Networking increases capacity and expertise. Especially at times of shortages for both resources. The business intelligence area is no different. In order to find the most suitable individuals within an organization to sustain an intelligence process and function it might pay off to scour among heavy intelligence users and producers.

Knowing about current shortcomings best and being highly motivated to actively support improvements, this group of individuals has another significant advantage: they should be well known and accepted as intelligence professionals. Running a major project to implement or upgrade market & competitive intelligence would massively gain from that trust level.

Any organization gathers and processes various levels of knowledge and intelligence of any sort. Legal departments, M&A groups, Finance or Research & Development teams all base their decisions on intelligence that differs from one another. Overlap and synergy potential, saved cost by sharing subscriptions and other fees for intelligence acquisition need to be considered and exploited.

Thus it might make perfect sense to involve key personnel from those disciplines, especially people with high intelligence exposure and intelligence related tasks.

Also, considering other joints and interfaces in the big picture of an intelligence process, even external partners might join in, for example: if market developments are visualized and read by major raw material streams, suppliers and competitors M&A activities and/or larger infrastructure changes, a friendly partner might enjoy a seat at the table and be able to contribute effectively regarding content and view points.