Intelligence Product Development

Data and information are no intelligence yet only by the fact of their sheer existence. In order for intelligence to establish and provide profound and sustained value for an organization it needs to be easily digestible, timely and actionable.

Raw material for intelligence products is being transformed into executive summaries, markets abstracts and industry profiles, matching strategic or operational targets.

A solid way of developing market & competitive intelligence products that serve the purpose of basing serious business decisions on them, could be to study the various strategic plans of key business units.

In delivering a format and content that fills the blanks in these plans the market & competitive intelligence community (most likely consisting of market researchers, industry analysts, intelligence managers and the likes or any virtual network of marketing & sales professionals handling business intelligence) snatches the low hanging fruits where it matters most: at management to support major strategic decisions.

Also this demonstrates how to transform data and information into actionable intelligence in a very targeted way. Using such big picture intelligence products to further promote market & competitive intelligence throughout the organization provides an excellent, convincing position of the intelligence unit’s capabilities to managers and other market & competitive intelligence stakeholders within the company.

Major marketing and promotion efforts such as new market introductions, renewed product positioning or strategic shifts as well as business developments into new markets and industry fields, strategic partnerships that open new opportunities, all these rather ad-hoc and timely defined projects and processes ask for special intelligence products.

Here an early involvement of the intelligence organization is of the essence in order to prepare targeted intelligence to satisfy mostly unusual and out-of-the-box knowledge needs and thus support fresh and promising solutions. Oftentimes such projects and efforts require new and creative ways of looking at data and information, starting with different intelligence resources up until different ways to produce intelligence.

Other, more general and continuously used business intelligence products could consist but are not limited to, market outlook reports, industry trend analysis, intelligence newsletters and more intelligence products.

Join the market intelligence forum discussions about market intelligence products

Intelligence Product Development