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Definitions for Market, Competitive, Business and Competitor Intelligence

Posted on Monday, October 9, 2006 at 06:27AM by Registered CommenterMarkIntell.com in , , , | Comments11 Comments

Business Intelligence disciplines of the various types use many different definitions. Adjusted to even more real world businesses and needs this blog should evolve to an extended resource of these definitions. Please use the comment feature to contribute with your favorite definitions.

Reader Comments (11)

"Market Intelligence (MI) - information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision making in determining market opportunity, market penetration strategy, and new market development metrics..."

By: http://en.wikipedia.org/wiki/Market_Intelligence
October 9, 2006 | Registered CommenterMarkIntell.com
"Competitive Intelligence (CI) - is defined as business intelligence focusing on the external competitive environment."¹ Organizations use competitive intelligence to compare themselves to other organizations, which enables them to make informed decisions. Most firms today realize the importance of knowing what their competitors are doing, and the information gathered allows organizations to realize their strengths and weaknesses..."

By: http://en.wikipedia.org/wiki/Competitive_Intelligence
October 9, 2006 | Registered CommenterMarkIntell.com
"Business intelligence (BI) - has two basic different meanings related to the use of the term intelligence. The primary, less frequently, is the human intelligence capacity applied in business affairs/activities. Intelligence of Business is a new field of the investigation of the application of human cognitive faculties and artificial intelligence technologies to the management and decision support in different business problems..."

By: http://en.wikipedia.org/wiki/Business_Intelligence
October 9, 2006 | Registered CommenterMarkIntell.com
"CI is a necessary, ethical business discipline for decision making based on understanding the competitive environment..."

By: http://www.scip.org/
October 9, 2006 | Registered CommenterMarkIntell.com
"Business intelligence is any combination of Data, Information, and Knowledge concerning the Business environment in which a company operates that, when acted upon, will confer a significant Competitive advantage or enable sound decisions to be made..."

By: http://www.markintell.com/introduction-vernon-prior/
http://www.markintell.com/b-intelligence-language/
October 9, 2006 | Registered CommenterMarkIntell.com
"Competitive intelligence is a systematic and ethical program for gathering, analyzing, and managing Information about the external Business environment that can affect a company’s plans, decisions, and operations..."

By: http://www.markintell.com/introduction-vernon-prior/
http://www.markintell.com/c-intelligence-language/
October 9, 2006 | Registered CommenterMarkIntell.com
"MarkIntell.com provides comprehensive insight into all market and business intelligence disciplines with free articles, tutorials and editorials crafted by intelligence professionals across all industries and market segments..."

By: http://www.markintell.com/
October 9, 2006 | Registered CommenterMarkIntell.com
"Business Intelligence (BI): Business intelligence is actually an environment in which business users receive data that is reliable, consistent, understandable, easily manipulated and timely. With this data, business users are able to conduct analyses that yield overall understanding of where the business has been, where it is now and where it will be in the near future. Business intelligence serves two main purposes. It monitors the financial and operational health of the organization (reports, alerts, alarms, analysis tools, key performance indicators and dashboards). It also regulates the operation of the organization providing two- way integration with operational systems and information feedback analysis..."

By: http://www.markintell.com/
October 9, 2006 | Registered CommenterMarkIntell.com
"Competitive Intelligence: systematically gathered information about competitors’ products, research and development, production methods and costs, organizational designs, financial status, marketing strategies, and other strengths and weaknesses..."

By: http://www.markintell.com/
October 9, 2006 | Registered CommenterMarkIntell.com
"In its broadest sense, Market Intelligence is the capturing of information relevant to a companies markets. In a more practical context, it is the gathering, analysis, and dissemination of information that is relevant to the market segments your company participates, or wishes to participate in..."

By: http://www.productmarketing.com/
October 9, 2006 | Unregistered CommenterJT
"Competitive Intelligence (CI), also referred to as Business Intelligence (BI), is a continuous and systematic process that produces knowledge and insights about a company’s operating environment. The purpose of CI is to enable decision-makers to anticipate the activities of customers and competitors and identify prevailing market trends..."

By: http://www.globalintelligence.com/
October 9, 2006 | Unregistered CommenterJT
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