The case companies featured in this White Paper are Cisco Systems, De Telefoongids, MAG Industrial Automation Systems, and Tetra Pak. Each case story provides a different angle to serving sales and marketing operations with systematic Market Intelligence activities.

The MI needs in customer processes typically range from highly strategic brand and media planning to understanding, on a very concrete level, how the company’s marketing and sales productivity could be further enhanced in different market areas.

http://www.markintell.com/market-intelligence-for-sales/