Market Intelligence as a Key Success Factor in an Economic Downturn - new GIA White Paper released

This paper presents a three-phase model for companies to adapt to a recession and ties in Market Intelligence efforts to the process by presenting concrete case examples of what types of MI output companies could consider to help tackle a downturn.

In this White Paper by GIA you can find the following case studies reflecting on competitive intelligence efforts during a recession:

Case Cisco – Customer Intelligence through Econometric Models
Cisco enables people to make powerful connections-whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible-providing easy access to information anywhere, at any time.

Case Fujitsu Services – Cost Efficiency through Outsourcing
Fujitsu Services is the European IT services arm of Japanese-headquartered Fujitsu Group, the third largest IT services company in the world. In 2006, the Market Intelligence Manager of the company found herself leading an operation that did quite a lot of work, but didn’t necessarily deliver a lot of value to the company. It was clear that the problem was not getting more information – or even doing a great deal more analysis – but making sure that our insight was easily available to the right people at the right time.

Case Outotec – Scenario work and Early Warning and Opportunity System as part of Strategic Planning
Outotec, a leading global provider of process solutions, technologies and services for the mining and metallurgical industries, wanted to integrate a scenario project with their management training program in order to improve strategic planning at times of uncertainty.

Case Shell – Analyzing the Future Competitive Landscape
Shell is a global group of energy and petrochemical companies, active in more than 130 countries and territories and employs 108,000 people worldwide. Shell is committed to ensuring that the world’s oil and gas will continue to be extracted and delivered both profitably and in environmentally and socially responsible ways. Shell’s strategy and priorities for the future are “more upstream and profitable downstream”, focusing on delivery and growth, leveraging its existing portfolio.

Case Wärtsilä – Targeted Market Intelligence for Concrete Results
Wärtsilä is the leading provider of marine solutions and flexible power plants for a modern energy infrastructure. This is done with the broadest portfolio and best services in the industry.

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Access the White Paper “Market Intelligence as a Key Success Factor in an Economic Downturn” here.