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Entries in Podcast (2)
MarkIntell.com Copyleft License Agreement
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As part of the general support to the global intelligence community and its disciplines, MarkIntell.com now allows the re-utililization of its content under a new copyleft agreement.
Web site owners can copy some of the market & competitive intelligence content created and owned by MarkIntell.com under the special agreement terms and copyleft conditions described here.
Discussion about Market Intelligence Podcasts
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Now you can even listen to market & competitive intelligence reports, speeched, summits and articles. The number of available podcasts for business intelligence is growing. While this technology just gets warmed up for intelligence events and content providers, MarkIntell.com is right there from the beginning, listing available podcasts right now, right here for your convenience.
So, get your iPod ready and start listening to Intelligence Podcasts.
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Market Research & Competitive Intelligence Terminology Overview
From the Business Intelligence Glossary by Vernon Prior
Market intelligence concerns the attitudes, opinions, behavior, and needs of individuals and organizations within the context of their economic, environmental, social, and everyday activities.
Competitive intelligence is a systematic and ethical programme for gathering, analysing, and managing any combination of Data, Information, and Knowledge concerning the Business environment in which a company operates that, when acted upon, will confer a significant Competitive advantage or enable sound decisions to be made. Its primary role is Strategic early warning.
Competitor intelligence is a subdivision of Business intelligence that concerns the current and proposed business activities of competitors.
Business intelligence is now widely accepted as being concerned with Information technology solutions for transforming the output from large Data collections into Intelligence; usually through the integration of sales, marketing, servicing, and support activities. Also loosely referred to as Customer relationship management, it covers such activities as Data mining and Enterprise reporting, and the associated software. Those involved in business intelligence tend to regard it as one aspect of Knowledge management. Systems based on such software were formerly known as Executive information systems.
Overview of intelligence definitions, click here…
Competitive intelligence is the process by which organizations gather and use information about products, customers, and competitors, for their short term and long term planning.
(http://en.wikipedia.org/wiki/Competitive_intelligence)