Market & Competitive Intelligence Exchange
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Entries in Communication (7)
Markintell.com is now an open blog
MarkIntell.com
in Communication, Intelligence, Markintell.com
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After the successful growth in various specialty areas regarding Market & Competitive Intelligence Markintell.com is now ready for the big crowd.
While Markintell.com only allowed specially assigned category authors to contribute in several topic areas we have now changed the Markintell.com homepage into an open blog for everyone who wants to speak up about Competitive Intelligence, Market Research & Analysis, Knowledge Management and other related fields.
Registration is a snap and you can be on your way to show the global CI community what you have up your sleeve as a professional.
Once registered (allow up to a day to be approved) you can get started to post right on Markintell.com’s homepage blog. Assign a suitable catagory (or we will do this for you in case you forgot) so people can find your blog entries.
A couple of rules apply but that should not be much different from any other business website you contribute to.
And now get started and have fun, registration is here:
New Conference and Summit Announcement Board
MarkIntell.com
in Communication, Events, News
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In the new Competitive Intelligence Conference and Summit Announcement Board you can find pre-announcements and call for spaekers, papers as well as exhibitors to major CI conferences and summits.
The new competitive intelligence conference and event announcement area starts with a call for papers and speakers for 2008 European Competitive Intelligence Summit, October 20-24, Rome (Italy).
If you want to be informed about upcoming events you can just subscribe to the RSS feed of Markintell.com or as a member simply subscribe to the new content area using the subscription button when logged in and after navigating to the page.
GIA White Paper FREE Download: "Market Intelligence for Customer Processes"
MarkIntell.com
in Business, Communication, Customers, Intelligence, Sales
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GIA (Global Intelligence Alliance) just released a new study on intelligence in close proximity with client and customer relations and programs. The White Paper discusses the kinds of Market Intelligence support that the corporate customer processes (marketing & sales planning and management, marketing process, sales process, and the account management process) typically require both on a continuous basis and periodically.
The essential focus of the paper is on looking into what “keeps sales and marketing directors awake at night” and on what kinds of concrete Market Intelligence methods and tools can aid companies to market and sell their products and services out to the market.
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Market Research & Competitive Intelligence Terminology Overview
From the Business Intelligence Glossary by Vernon Prior
Market intelligence concerns the attitudes, opinions, behavior, and needs of individuals and organizations within the context of their economic, environmental, social, and everyday activities.
Competitive intelligence is a systematic and ethical programme for gathering, analysing, and managing any combination of Data, Information, and Knowledge concerning the Business environment in which a company operates that, when acted upon, will confer a significant Competitive advantage or enable sound decisions to be made. Its primary role is Strategic early warning.
Competitor intelligence is a subdivision of Business intelligence that concerns the current and proposed business activities of competitors.
Business intelligence is now widely accepted as being concerned with Information technology solutions for transforming the output from large Data collections into Intelligence; usually through the integration of sales, marketing, servicing, and support activities. Also loosely referred to as Customer relationship management, it covers such activities as Data mining and Enterprise reporting, and the associated software. Those involved in business intelligence tend to regard it as one aspect of Knowledge management. Systems based on such software were formerly known as Executive information systems.
Overview of intelligence definitions, click here…
Competitive intelligence is the process by which organizations gather and use information about products, customers, and competitors, for their short term and long term planning.
(http://en.wikipedia.org/wiki/Competitive_intelligence)