Market & Competitive Intelligence Exchange
Market intelligence, competitive intelligence, market research and analysis practitioners, experts, consultants and scholars meet at Markintell.com to exchange intelligence expertise. Become a member to contribute.
Subscribe via RSS Newsfeed | 
Subscribe via Markintell Membership | Sponsor : Digmind competitive intelligence software
Entries in Asia (2)
Competitive Intelligence Books in your Language - International Market Intelligence Literature
MarkIntell.com
in Asia, Business, News
|
Post a Comment
| 
Email
| 
Print
You asked for it!
Popular demand motivated us to provide direct links to international book stores who carry thousands of books about market research, competitive intelligence and many other marketing and business intelligence fields.
Our dedicated Market & Competitive Intelligence literature page features the respective links to competitive intelligence books and business magazines. You can also find links to Japanese, Spanish, German, Austrian, French, US, Canadian and UK book resources on every page throughout MarkIntell.com in the lower left corner (navigational bar).
Keep asking for improvements and will just be what we’ll do, thanks!
Marktforschung Bücher Deutschland
France intelligence économique
New Resource Area for Asia Added
MarkIntell.com
in Asia, Intelligence
|
Post a Comment
| Email
| Print
For anyone who needs more insight into or resources for the Asian intelligence area, we have just started this new section for all resources to be listed here. Please contribute with you additions, thanks.
Subscribe to the Markintell.com home page RSS feed:
RSS XML Feed Atoms XML Feed RDF XML Feed
Market Research & Competitive Intelligence Terminology Overview
From the Business Intelligence Glossary by Vernon Prior
Market intelligence concerns the attitudes, opinions, behavior, and needs of individuals and organizations within the context of their economic, environmental, social, and everyday activities.
Competitive intelligence is a systematic and ethical programme for gathering, analysing, and managing any combination of Data, Information, and Knowledge concerning the Business environment in which a company operates that, when acted upon, will confer a significant Competitive advantage or enable sound decisions to be made. Its primary role is Strategic early warning.
Competitor intelligence is a subdivision of Business intelligence that concerns the current and proposed business activities of competitors.
Business intelligence is now widely accepted as being concerned with Information technology solutions for transforming the output from large Data collections into Intelligence; usually through the integration of sales, marketing, servicing, and support activities. Also loosely referred to as Customer relationship management, it covers such activities as Data mining and Enterprise reporting, and the associated software. Those involved in business intelligence tend to regard it as one aspect of Knowledge management. Systems based on such software were formerly known as Executive information systems.
Overview of intelligence definitions, click here…
Competitive intelligence is the process by which organizations gather and use information about products, customers, and competitors, for their short term and long term planning.
(http://en.wikipedia.org/wiki/Competitive_intelligence)