GIA (Global Intelligence Alliance) just released a new study on intelligence for the strategic planning process. In 5 strong case studies the authors present a broad view of the importance to base strategic planning on top notch intelligence. Each case story first introduces the background for linking Market Intelligence with the strategic planning process in the company.

The interviewed executives also discuss internal case examples on how MI activities have provided very concrete input to strategic decision-making situations.

Lessons learned that are explained in great detail contain:

• Investing in sufficient MI resources
• Managing industry complexity on an appropriate level
• Emphasizing internal communication
• Intelligence Briefing Packs
• Scenario Analysis Workshops
• Competitor Reactions Analysis
• Interaction with key decision makers
• Making the link explicit between business drivers and technology developments
• Developing a forward-looking plan based on strategic insights
• Willingness and able to change based on the requirements of the business environment
• Become a preferred business partner to management
• Deliver professional intelligence
• Communication and customer awareness
• Ask the stupid questions
• Use local consultants and market researchers to get the Market Intelligence
• Use consultants and market researchers in an active manner

Market Intelligence for the Strategic Planning Process