GIA (Global Intelligence Alliance) just released a new study on intelligence in close proximity with client and customer relations and programs. The White Paper discusses the kinds of Market Intelligence support that the corporate customer processes (marketing & sales planning and management, marketing process, sales process, and the account management process) typically require both on a continuous basis and periodically.

The essential focus of the paper is on looking into what “keeps sales and marketing directors awake at night” and on what kinds of concrete Market Intelligence methods and tools can aid companies to market and sell their products and services out to the market.

Market Intelligence & Customer Processes