Study on large companies; the first study was conducted in 2005 and it is now one of the most comprehensive, if not the most comprehensive, global Market & Competitive Intelligence study based on manual interviews.

For the report, 281 companies were interviewed in order to identify the present status, organization, IT tools and future outlook of Market Intelligence activities.

Companies from the following countries took part in the study: Belgium, Finland, UK, the Netherlands, United States, India, Brazil, Germany, and Spain.

Member companies in the Global Intelligence Alliance in these countries were responsible for data collection.

Market Intelligence is currently still a relatively nascent practice within companies, however, across all the markets companies do appear to conduct all forms ofMarket & Competitive Intelligenceactivities (continuous monitoring, regular reviews, ad-hoc reports):

http://www.markintell.com/study-large-intelligence/