In a fragmented industry or business landscape research & development departments often miss the link to marketing or vice versa.

GIA recognizes the increasing need to link the market insights and management of markets to innovative capacities. A structured way of gaining important market insights and making this insight available to members of the several groups within the organization is being of material importance.

Free access for Markintell members to the White Paper “Market Intelligence for Innovation and Product Life Cycle Management” here.