Surveys and studies on Competitive Intelligence and related functions
…can help the Competitive Intelligence practitioner and expert to validate projects, improvments and benchmark the own CI capability towards external factors or best practice.
The Global Intelligence Alliance (GIA) has renewed a Global Market Intelligence Study and extended the sample significantly; the first study was conducted in 2005 and it is now truly the most comprehensive, global Market & Competitive Intelligence study based on primary research.
For this study on market & competitive intelligence world-wide, 439 companies were interviewed in order to identify the present status, organization, IT tools and future outlook of Market Intelligence activities.
Please feel free to share your thoughts and experience on the subject using the comment function in our surveys blog.
Global Intelligence Alliance (GIA) members decided to engage in collaborative research in the field of Competitive Intelligence (CI*). The objective of this project was to produce mutually comparable information regarding CI in each of the respective domestic markets.
This goal was ‘operationalized’ via the use of a common research framework to deliver both country-specific reports and a comparative multi-country report. The study concludes the following:
Feel free to comment and discus the findings.
Measuring your competitive intelligence function against world-class standards is supported and leveraged by a study that is based on best practice examples and text book type state-of-the-art academic theory.
The project is being led by John E. Prescott and Alessandro Comai (Workbook: World-Class Competitive Intelligence Function). By working through the survey it can not only be understood which crucial elements and functions a modern competitive intelligence operation should include. By reversing the questions you could easily establish a check list or catalogue of measures to be fulfilled in order to develop, deploy and operate a world-class competitive intelligence function.
The questions are grouped as follows:
- Strategic Significance of Competitive Intelligence in your organization
- Strategic Impact of Competitive Intelligence in your organization
- Organization Culture in Regards to the CI Function
- Human Resources for CI
- Non-Human Resources for CI
- Collection, Analysis, Dissemination, Management of Intelligence
- Selection and Management of CI Projects
- Top-Level Management Control of CI
- Evolution of the CI Unit/Function
Conducting this survey will support your own eagerness to measure where you stand with your CI organization and help the establishment of this World-Class CI Funtion project.
Direct ink to the survey invitation, click here. The survey is being offered on an invitation basis to control quality and density.