Surveys and studies on Competitive Intelligence and related functions


…can help the Competitive Intelligence practitioner and expert to validate projects, improvments and benchmark the own CI capability towards external factors or best practice.


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Global Market Intelligence Survey 2008

Posted on Monday, May 26, 2008 at 07:02AM by Registered in | CommentsPost a Comment | EmailEmail | PrintPrint

The Global Intelligence Alliance (GIA) has renewed a Global Market Intelligence Study and extended the sample significantly; the first study was conducted in 2005 and it is now truly the most comprehensive, global Market & Competitive Intelligence study based on primary research.


For this study on market & competitive intelligence world-wide, 439 companies were interviewed in order to identify the present status, organization, IT tools and future outlook of Market Intelligence activities.

Please feel free to share your thoughts and experience on the subject using the comment function in our surveys blog.

Competitive Intelligence in Large Companies - Global Study

Posted on Wednesday, November 14, 2007 at 06:16AM by Registered in | CommentsPost a Comment | EmailEmail | PrintPrint

Global Intelligence Alliance (GIA) members decided to engage in collaborative research in the field of Competitive Intelligence (CI*). The objective of this project was to produce mutually comparable information regarding CI in each of the respective domestic markets.


This goal was ‘operationalized’ via the use of a common research framework to deliver both country-specific reports and a comparative multi-country report. The study concludes the following:

  • Almost nine in ten large-scale companies in various markets around the world used CI and on average had practiced it for three to five years. The CI units usually had four full-time employees and one part-time employee, with 88 percent of the companies also having named a person responsible for the activity.
  • CI also seemed to fill a primarily strategic role, with top management being the most important personnel user group of CI information products.
  • Functionally, strategic planning and business development mimicked the results found for the personnel perspective.
  • Most (70 %) of the information processing was done in-house, and 71 percent of it in a centralized unit.
  • Practicing CI had most often benefited companies in the form of increased quality of information, increased general awareness, and improved threat and opportunity identification.
  • The CI units were generally fairly small although most of the information processing was done internally.
  • The companies that use CI were clearly reaping the benefits of the activity, although there were still some areas that need development.

  • Feel free to comment and discus the findings.

    This interesting study is freely available at markintell within the GIA expert section.

    The world-class Competitive Intelligence (CI) function multi-stage research project

    Posted on Wednesday, November 14, 2007 at 05:43AM by Registered in | CommentsPost a Comment | EmailEmail | PrintPrint

    Measuring your competitive intelligence function against world-class standards is supported and leveraged by a study that is based on best practice examples and text book type state-of-the-art academic theory.


    The project is being led by John E. Prescott and Alessandro Comai (Workbook: World-Class Competitive Intelligence Function). By working through the survey it can not only be understood which crucial elements and functions a modern competitive intelligence operation should include. By reversing the questions you could easily establish a check list or catalogue of measures to be fulfilled in order to develop, deploy and operate a world-class competitive intelligence function.

    The questions are grouped as follows:

    • Strategic Significance of Competitive Intelligence in your organization
    • Strategic Impact of Competitive Intelligence in your organization
    • Organization Culture in Regards to the CI Function
    • Human Resources for CI
    • Non-Human Resources for CI
    • Collection, Analysis, Dissemination, Management of Intelligence
    • Selection and Management of CI Projects
    • Top-Level Management Control of CI
    • Evolution of the CI Unit/Function

    Conducting this survey will support your own eagerness to measure where you stand with your CI organization and help the establishment of this World-Class CI Funtion project.

    Direct ink to the survey invitation, click here. The survey is being offered on an invitation basis to control quality and density.