Definitions & Responsibilities of Market Analysis

Market Analysis identifies critical intelligence topics, investigates relevant market research, and communicates significant market insights and implications.

Market Analysis provides thought leadership and timely, actionable market insights, derived from the analysis of market research, marketplace data, and expert opinion, in order to drive informed executive decision-making, both within and across business units and functions.

Using consultative techniques and working with decision makers, the Market Analyst identifies critical intelligence topics, investigates relevant market research and information, develops analytical work plans, and forms appropriate work teams in order to identify and communicate, through written and oral presentations and reports, significant market insights and concepts, and their implications, and provides relevant recommendations to those decision-makers.

Market Data Analysts are skilled in

  • Project framing - the ability to clearly define the internal client issue that leads to the appropriate project scope and planning
  • Understanding customer wants and needs
  • Analyzing the competitive landscape
  • Assessing the marketplace
  • Identifying emerging growth trends and opportunities across various dimensions including: economic, technological, financial, cultural and other market segments, competitive, partnerships and alliances, and customer value attributes
  • Evaluating performance/execution gaps and the development of actionable recommendations.
  • Success is measured on the timeliness, clarity, and utility of the actionable insights and analysis delivered.

Definitions of related intelligence disciplines