Definitions & Responsibilities for Market Data Execution

Market Data Execution drives revenue generation by turning strategy into action by melding customer and prospect information with  the company’s offering information and other market and business data to target recipients with the highest probability of buying the companies goods and services.

These professionals make marketing campaigns happen; they are the engines that drive revenue generation by turning the strategy into action by melding customer and prospect information with offering/solution information and other market and business data to select the customers and prospects with the highest probability of buying our goods and services. Done incorrectly – we offend customers and prospects, burns through a lot of campaign dollars, and generates no revenue. Done properly, the right offerings are provided to the right customers and prospects at the right time.

Market Data Execution specialists possess a high-level of technical skills that demand a deep understanding of the business problem to be solved, the data options, the quality of the data options, customer information, prospect information, and market information, along with the way to tie all of the information together in an effective manner to drive revenue. Professionals in this specialty are responsible for ensuring that a consistent market strategy is followed to enable accurate campaign evaluations. Additionally, market data is constantly evaluated for completeness, accuracy, and validity.

Responsibilities

  • Implements marketing programs within the customer relationship management system
  • Identifies the target audience and creates the marketing list from the databases by simple selection techniques 
  • Ensures the integrity of the Customer Information architecture and adherence to process and standards during the implementation and execution of marketing programs especially in relation to data quality and completeness, suppression and information capture
  • Executes data import and integration from external/internal sources to support execution and enhance the range and quality of available information
  • Executes targeted data cleansing projects
  • Implements and operates measurement strategies in relation to program execution and data quality
  • Tracks and resolves issues in relation to marketing programs, Customer Information process or standards
  • Provides requirements and recommendations on system design, content, process and standards necessary to continuously improve the implementation of Market Data.

Definitions of related intelligence disciplines