Competitive Intelligence Repositories - Market Information Dissemination Tools & Technology
Technology used for intelligence gathering, indexing, structuring and dissemination adds reliability, productivity in intelligence deployment and efficiency in use. Simplicity and ease of use for the intelligence technology user support acceptance and increase user numbers steadily. Article about Competitive Intelligence Repositories - Market Information Dissemination Tools & Technology.
The various technological options to support and/or automate many of the intelligence functions and tasks should be carefully evaluated.
Starting with options like simple intelligence collection in spread sheets and delivered via corporate networks or individual or mass email broadcast to highly sophisticated intelligence collection mechanisms combined with top-notch intelligence portal provision, any technological solution should be targeted to satisfy the real intelligence requirements and address/respect other organizational circumstances such as budgetary situation or other economic measures, IT capabilities, cross compatibility etc.
Smaller organizations or larger companies with still fragmented or ad-hoc intelligence operations would likely evolve to step up to less sophisticated intelligence systems such as document management systems while well established Intranets and other web applications might ask for another step change for intelligence as well. Here, users might be much better prepared to accept this technological advancement.
Either way, utilizing technology to support market & competitive intelligence requires a firm setup and establishment of internal processes and interfaces along gathering and delivery lines up until transformation of intelligence into action.
Beyond the Hardcopy
Author: Jens Thieme
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