Asia: Fusion Consulting Bloghttp://www.markintell.com/asia-fusion-consulting-blog/Fri, 01 Sep 2006 07:32:39 +0000en-USSquarespace Site Server v5.11.81 (http://www.squarespace.com/)Whitepaper: Business intelligence practices in Asia PacificWhitepapersAsiaFusionConsulting-PeteFri, 01 Sep 2006 07:23:02 +0000http://www.markintell.com/asia-fusion-consulting-blog/2006/9/1/whitepaper-business-intelligence-practices-in-asia-pacific.html62608:681097:664843Business intelligence practices in Asia Pacific

How market intelligence and competitive intelligence are organised and used in large corporations across Asia (Jul-05). Based on a survey of 48 major companies in ten Asia-Pacific countries.

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Selected key findings:

  • Overall, business intelligence is not used to its full potential in Asia; the benefits tend to be unclear and very seldom measured.
  • Business Intelligence activities are developing at a steady pace in a conservative manner.
  • There is little knowledge of updates and developments in the industry.
  • Companies prefer to carry out the activity in house and if possible concentrate it within one unit.
  • Few companies have looked beyond the obvious use of the activity (information on competitors, consumers and their industry) to explore other potential uses: information on new technologies, government plans, socioeconomic trends, etc..
  • Although the majority of respondents are satisfied with the work being carried out in house, the level of overall satisfaction is lower – not surprising as most companies do not have dedicated IT systems and often BI staff are not trained to carry out either data gathering or analysis.
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