Processing, Intelligence Analysis
Everyone is concerned about two major intelligence issues these days: seeking intelligence and when available: being overwhelmed by the amount.
Prior to delivery (mostly combined with any manual or semi-automated feeding into any intelligence depository like portals or document management systems) the masses of information need to be structured, filtered and pre-sorted in any smart way.
Synthesizing intelligence to become a valuable asset can be an exhausting and energy consuming effort. Specialized intelligence providers can already help this process when intelligence is acquired from the outside. However, all intelligence needs to be seen and structured, prioritized in context with business goals and intelligence requirements.
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Intelligence Filtering, Sorting
These business needs should apply first filtering and sorting mechanisms in any automated or manual handling of data and information that is supposed to feed intelligence at large.
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Pre-Analysis of Market & Competitive Intelligence
As intelligence analysis should make crucial business knowledge actionable a certain level of pre-analysis should support market researchers and business analysts who reside firmly embedded in the sales and marketing groups. Major indications from the pre-analysis could, if purposely configured that way, serve as management intelligence abstracts.
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Market Intelligence Structuring
User-friendliness of any process or tool is the name of the game for acceptance and sustainability, hence: value creation of any intelligence interface. In satisfying utmost usability of the intelligence output a certain structure needs to be followed and applied even before feeding all intelligence into the final buckets.